The Batho Abantu African Languages Association (BAALA) is an organization dedicated to the promotion, development, and preservation of African languages in South Africa and beyond. This is an official initiative of the North West University (NWU) Language Directorate & Faculty of Humanities: School of Languages.

It serves as a platform for academics, researchers, and practitioners to collaborate and address the challenges facing African languages in modern contexts. Through conferences and initiatives, BAALA fosters innovative thinking about the role of these languages in education, culture, and society.